Hi! My name is Ethan Montague, I am a designer dedicated to continual growth and refinement in my craft!
Deadman’s Alley
Branding System
A bold, alternative bowling experience with industrial-grunge aesthetics and a high-energy social scene. From brand strategy to visual identity, I’ve crafted a distinct, immersive niche that breaks away from traditional entertainment spaces. This project showcases my ability to develop a unique brand narrative, design system, and experience-driven storytelling.
IRONWILL
Branding System
A grounded, emotionally driven fight gear brand built on discipline, ritual, and resilience. From brand voice to custom illustration, Iron Will is shaped by personal experience and designed to reflect the real journey fighters go through. This project highlights my focus on storytelling, identity design, and creating a brand that resonates beyond the surface.
Design Research, Web Design
AutoGoGo is a mobile mechanic booking platform that connects users directly with certified professionals, eliminating the need for dealerships and traditional repair shops. Built with a research-driven UX/UI approach, I helped design streamlined service flows and intuitive interfaces that simplify navigation, reduce friction, and empower users to manage vehicle repairs with clarity, speed, and confidence.