An emotionally aware combat-sports brand that puts the spirit of fighting front and center. Iron Will has a distinct narrative and cohesive design system that showcases what it truly takes to survive in the ring. Iron Will speaks to the inner battle, resilience, focus, and spirit that define every fighter.
Overview
RGB 168 138 46
CMYK 0 18 73 34
Hex A88A2E
Forged Ember
RGB 27 24 20
CMYK 0 11 26 89
Hex 1B1814
Iron Black
RGB 164 21 20
CMYK 0 87 88 36
Hex A41514
Willfire
RGB 254 254 254
CMYK 0 0 0 0
Hex FEFEFE
Spirit White
Fight Gear
Iron Will’s illustration library blends Japanese warrior symbolism with American trad tattoo style. These motifs reflect the mindset of fighters today: strength, focus, growth, balance, and identity.
